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In a recent insightful interview with InvestHK, Richard Pétignaud, Managing Director of Bravo Media, highlighted how the company strategically leverages Hong Kong's extensive public transport network to create captivating advertising opportunities:

Compelling Advertising Solutions on the Move

Bravo Media is a leading out-of-home (OOH) media company in Hong Kong, delivering bold and impactful advertising options across the territory-wide Citybus network and several of the MTR Corporation’s key railway routes.

Where most people see a bus or a train, Richard Petignaud, Managing Director of Bravo Media, sees opportunity. “Each one is a moving billboard, a chance to catch the eyes of millions,” he said. As a media company specialising in transit advertising, Bravo Media knows all about the remarkable advantages that Hong Kong has to offer. With its dense population, compact geography, and perhaps the best public transport system in the world, Hong Kong is a city where it is rare not to see a bus and where, every day, millions travel by train.  

Abundant Opportunities for Growth

Set up in 2021 during COVID, Bravo Media took over Citybus bus body advertising when the previous advertising agent exited the market. It was an inauspicious time to launch a new company, and the Bravo Media team had a lot to prove. “We wanted to bring an innovation mindset and raise the standards of the out-of-home advertising industry,” said Petignaud. Among its initiatives, Bravo Media launched striking new bus formats, an immersive “Premium Superbus”, and even introducing electro luminescent effect that makes buses glow in the dark.

In 2023, Bravo Media successfully bid to be the exclusive advertising agent for train and station advertising for the MTR Corporation’s East Rail & Tuen Ma Line, Light Rail and MTR Bus. This and the Citybus network now give the company access to a daily patronage of 3.4 million passengers.

Other factors driving the young company’s success include Hong Kong’s increasing integration with the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). “The Bravo Media network gives advertisers direct access to over 90 percent of travellers arriving by land in Hong Kong,” stated Petignaud. “That makes us an important resource for advertisers wanting to reach Mainland visitors.” Also growing is advertising placement from Mainland companies, targeting the increasing numbers of Hong Kong people travelling to the GBA for affordable professional services.

New doors are also opening through various Hong Kong Government initiatives. Mega-projects like the new Kai Tak Sports Park, for example, are bringing large numbers of people to major events by bus and MTR — all of them prime targets for advertisers. Support from Government departments such as InvestHK is also helping to broaden the company’s business network and increase exposure in the local community. With this positive outlook, Bravo Media is embracing the new year with high hopes for tapping into the huge business potential of the GBA.

Bravo Media has achieved remarkable success in its first participation by clinching 4 prestigious awards at The Spark Awards 2024 organized by Marketing-Interactive.

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Gold Award：Best Result Driven Campaign
Silver Award：Best Media Campaign - Targeted Audience
Bronze Award：Best Media Campaign - Out-of-Home
Bronze Award：Media Team of the Year

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We are thrilled to be recognized by the industry, grateful for the professional judges' acknowledgment of Bravo Media, and especially thankful for the trust and support from our client, WeChat Pay HK, and the media agency PHD.

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Embracing our team's outstanding advertising solutions, the client enjoys on-target media placement, coupled with visually striking out-of-home ad formats, capturing the attention and interaction of the brand’s target audience. The campaign successfully strengthened brand image, and significantly boosted the usage of their Hong Kong dollar wallet and cross-border transaction volume, achieved results exceeding client's expectation. This marks the success of this award-winning campaign "WeChat Pay HK Seamless HKD Payments in Chinese Mainland Campaign in MTR East Rail Line and Citybus".

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As the exclusive advertising agent for Citybus bus body ads and MTR^ advertising, Bravo Media showcases extensive coverage across advertising media networks. Rooted in our corporate ethos of fostering innovation and prioritizing customer-centricity, we are dedicated to reshaping the OOH industry landscape. Securing the Media Team of the Year award energizes our team, propelling us to maintain our collaborative spirit and craft increasingly innovative and impactful outdoor advertising campaigns.

^MTR here refers to East Rail Line, Tuen Ma Line, Light Rail and MTR Bus

The Spark Awards, hosted by Marketing-Interactive, is an annual event in the advertising industry that celebrates media excellence and outstanding creative campaigns. Bravo Media, in collaboration with MTR Media & Business Team, presented the "MTR Advertising: 'Queens’ Chill Rewards'” campaign, winning an impressive total of 5 gold, 3 silver, 6 bronze awards, and the Grand Award, totaling 15 accolades.

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The “Queens’ Chill Rewards” campaign enhanced the MTR passengers' experience through an AI interactive installation. Using advanced AI image technology, passengers were transformed into elegant queens, receiving personalized AI queen portraits and special Mother's Day gifts.

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By leveraging MTR advertising networks and online promotions, the project boosted passenger engagement, sparked city-wide conversations, and created a viral buzz!

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Awards bagged with the “Queens’ Chill Rewards” campaign:

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Media Campaign of the Year (Grand Award)

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Gold Awards：
· Best Media Campaign – Omnichannel (Gold)
· Best Media Campaign – Experiential (Gold)
· Best Influential Event (Gold)
· Best Promotion Strategy (Gold)
· Best Custom Event (Gold)

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Silver Awards：
· Best Media Campaign – Real Time Response (Silver)
· Best Partnership Strategy (Silver)
· Best Sponsorship Campaign (Silver)

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Bronze Awards：
· Best Media Campaign – Digital Out-of-Home (Bronze)
· Best Media Campaign – Creative (Bronze)
· Best Media Campaign – Public Awareness (Bronze)
· Best Viral Campaign (Bronze)
· Best Original Content (Bronze)
· Best Use of Technology (Bronze

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MTR^ advertising will continue to utilize new technologies and unleash creativity to bring passengers more innovative interactive advertisements, enhancing the MTR travel experience.  

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Exciting recap of the award-winning campaign: https://lnkd.in/gRVfhDi6^MTR here refers to East Rail Line, Tuen Ma Line, Light Rail and MTR Bus

We are honoured to be awarded the Most Outstanding Out-of-home Marketing Services of the Year at the HKCT Business Awards 2024 🏆organised by Hong Kong Commercial Times! Over the past years, we have achieved significant milestones by launching the MTR^ advertising concession alongside Citybus bus body advertising, extending our media coverage from Hong Kong Island, Kowloon, and the New Territories to key locations connecting the Greater Bay Area, covering the entire city.

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Our company DNA propels our commitment to challenging the status quo and fostering innovation. Operating with a customer-first ethos, we provide impactful advertising solutions that effectively connect brands with their target audience.We are grateful for the recognition of our efforts and accomplishments, and we will continue shaping the future of the industry!

Bravo Media is proud to support ReThink HK 2024 as “Eco Savvy” Media Partner, an inspiring event reinforcing our commitment to sustainability and innovation. Our Managing Director, Richard Petignaud, alongside with Chester Cheng from Carbon Wallet, Edward Bell from Cathay Pacific and moderator Carol Yeung from Golin, shared insights at a Panel Discussion on "Communicating with Consumers to Co-create Change," showcasing Bravo Media's expertise in engaging consumers with sustainable advertising solutions.

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Bravo Media explores using eco-friendly advertising materials, and ESG-related innovative initiatives to drive consumer engagement. Our focus on green technologies in advertising demonstrates our dedication to meaningful change. The event energized industry leaders and showcased innovative sustainability solutions. We look forward to future collaborations and evolving our media offerings.

We proudly announce that Bravo Media has been honored with the Best Agency Culture Gold Award and Local Hero Award at the Agency of the Year Awards 2024, organized by Marketing Interactive. This accolade is a testament to our unwavering commitment to fostering a diverse and inclusive culture within the company.

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At Bravo Media, we're dedicated to creating a supportive work environment that empowers every individual to reach their full potential, both personally and professionally. We place great importance on meeting the unique needs of our team members, ensuring that their voices are not only heard but truly embraced. Our commitment to our team is simple yet profound – we genuinely care, actively listen, and take decisive action.

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By fostering a strong sense of belonging and continuously enhancing the employee experience, we lay the foundation for a high-performing organization that can navigate any challenge that comes our way. We strongly believe that our people are our most invaluable asset, and nurturing a vibrant culture enables them to not only meet but exceed expectations, enabling us to better serve our valued clients.

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We would like to thank the judging panel for this remarkable recognition. Above all else, we want to extend our deepest gratitude to each and every individual at Bravo Media. Their passion and dedication in shaping our culture have been the cornerstone of this incredible achievement. We are grateful to be on this journey together, building a brighter future for Bravo Media and the industry as a whole.

Bravo Media is thrilled to announce that we have received the Market Leadership in OOH Advertising 2023/2024 Award! This prestigious accolade has been bestowed upon us by the esteemed Hong Kong Institution of Marketing (HKIM). It serves as an incredible acknowledgment of our leadership and outstanding performance in the out-of-home (OOH) advertising sector.

As the exclusive advertising agency for Citybus bus body advertising and the MTR^ advertising, managing media resources across MTR's East Rail Line, Tuen Ma Line, Light Rail, and MTR Bus, we are wholeheartedly committed to pushing the boundaries of advertising. Our mission is to deliver innovative and impactful solutions that effectively connect brands with their target audiences, enabling them to achieve their strategic goals.

We extend our deepest gratitude to HKIM for this remarkable honour. This recognition not only reaffirms our unwavering pursuit of excellence but also reinforces our dedication to leading the industry. We would like to express our sincere appreciation to all our valued clients and partners for their unwavering support and trust. You have played an integral role in our journey, and we are grateful for your continued collaboration.

Together, we will continue to shape the future of advertising and make a lasting impact in the industry. Cheers to our shared success!

Bravo Media, a leading outdoor advertising company in Hong Kong, successfully concluded an event – New Face New Era of MTR^{^} advertising at M+ Museum with presence of over 200 distinguished guests form MTR Corporation, advertising agencies and clients. The exciting event unveiled the upcoming developments of MTR^{^} advertising, emphasizing the pivotal role of digitalization and importance of customer engagement in reshaping the industry.

We were truly honoured to have esteemed officiating guests join us for the event kick-off ceremony. Among them were Ms. Jeny Yeung, Managing Director – Hong Kong Transport Services at MTR Corporation; Ms. Margeret Chu, General Manager – Commercial at MTR Corporation; Ms. Teresa Fung, Chief Media and Business Development Manager at MTR Corporation; Mr. Richard Pétignaud, Managing Director of Bravo Media; Mr. Richard Helliker, Chief Operating Officer of Bravo Media; and Ms. Linda Lam, Chief Growth Officer of Bravo Media. Their presence added significant prestige to the occasion.

The event provided an exclusive platform for our guests to witness pioneering advancements and innovations that are set to reshape out-of-home advertising. It was an opportunity for advertisers to experience firsthand cutting-edge advertising solutions, offering brands to engage and connect with their target audiences.

Mr. Richard Pétignaud, Managing Director of Bravo Media, expressed his excitement following the successful launch of the MTR^{^} advertising concession in January 2024, “Here at Bravo Media, we are dedicated to pushing boundaries, exploring new horizons, and delivering promising advertising solutions and innovations through the MTR^{^} advertising platform. We firmly believe the promising future it holds.” He also emphasized the significance of media digitalization and the advancement of MTR^{^} advertising, “I am thrilled to announce the aggressive DigitalAds Network expansion plan, and the launch of a number of Mega Digital Zones at the prime MTR stations," Mr. Pétignaud enthusiastically stated. "These new initiatives will provide advertisers with unparalleled opportunities to create impactful and engaging advertising campaigns."

As the keynote speaker, Mr. Laurence Kemball-Cook, CEO of Pavegen, captivated the audiences with his profound understanding of sustainability and customer engagement. His thought-provoking speech on "Driving Sustainable Customer Engagement: Exploring the Intersection of Customer Engagement and ESG" inspired the guests on how to drive customer engagement and build brand loyalty through ESG initiative.

The event also featured a dynamic panel discussion on “How to build customer engagement in MTR^{^} advertising, moderated by Ms. Cecilia Yau, Mainland China and HK Media Leader at PwC China. Esteemed panellists, included Ms. Ada Lau, Brand Director of WeChat Pay HK, Mr. Rudi Leung, Founder & Director of Hungry Digital, Ms. Sonia Tai, Head of Business of Maxim's Cakes & Affiliated Brands of Maxims Group, and Ms. Yvonne Lau, Managing Director of Zenith HK, sharing their valuable insights and expertise.

With the evolution of MTR^{^} advertising, it further solidifies Bravo Media’s position as a key player in Hong Kong’s OOH advertising market, setting the stage for a new era in the industry, where our innovative solutions and strategic partnerships will shape the future of advertising!
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_{^MTR here refers to East Rail Line, Tuen Ma Line, Light Rail, and MTR Bus.}

Mr. Richard Pétignaud, Managing Director of Bravo Media, recently had an interview with local financial magazine - Capital and Invest360, sharing the trends of the OOH media advertising market.

According to Immigration Department, during the 4-day Lunar New Year holiday, the total number of inbound and outbound traffic exceeded 3.92 million, reaching pre-pandemic level. Meanwhile, Chinese tourists contribute the most which accounting for approximately 87.5%of all visitors.

With the market acknowledging the tremendous potential for business opportunities in the Greater Bay Area, Mr. Pétignaud highlighted the eagerness of many advertisers to capitalize on this for business growth. Following the launch of MTR ^ advertising concession, Bravo Media's expansive network now encompasses critical land control points, such as Lok Ma Chau and Lo Wu. Clients can now leverage this robust advertising network to precisely reach their target audience.

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Since the reopening of cross-border travel in February last year, there has been a significant influx of Hong Kong residents and Greater Bay Area tourists commuting for family visits and tourism, and this trend continues to grow.

During a recent interview with Economic Digest, Mr. Richard Pétignaud, Managing Director of Bravo Media, unveiled the increasing interest among local and Chinese advertisers in capitalizing on this surge in border traffic by leveraging OOH advertisements to drive business growth. Bravo Media's comprehensive advertising network, which includes Citybus bus body advertising and MTR^ advertising, encompasses key control points such as Lok Ma Chau, Lo Wu, Hong Kong-Zhuhai-Macao Bridge, Shenzhen Bay, and the Heung Yuen Wai. Through this extensive and influential cross border advertising network, the company is poised to assist advertisers in reaching both GBA tourists and high-spending HK customers, thereby bolstering brand awareness and recognition.

Bravo Media is now in full swing in operating MTR^ advertising concession. Our dedicated team is committed to delivering their absolute best! From our frontline sales team to our back-office operation team, every team’s member is working tirelessly to ensure flawless presentation of our clients' advertisements to be seen by their target audiences. We take great pride in our collective effort to create impactful and memorable advertising campaigns that captivate and resonate with our target audience. Together, we are ready to make every campaign a resounding success!

Official launch video

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Exciting news! Bravo Media has been honored with the "Most Outstanding Marketing Services of the Year" award at the prestigious Hong Kong Commercial Times (HKCT) Business Awards 2023.

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This recognition highlights our dedication and success in transforming OOH advertising into a leading medium through innovative solutions and insights.

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We are thrilled to announce an expansion of our advertising portfolio beyond bus bodies. Starting from January 1st, 2024, we will become the exclusive advertising agency for the MTR East Rail Line, Tuen Ma Line, Light Rail, and Buses.

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This milestone marks a significant step forward for Bravo Media. Join us in watching our Managing Director, Richard Petignaud, on YouTube as he shares our company's philosophy and inspiring ideas at Here

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Bravo Media is confident in shaping a promising future by delivering valuable services through bus body and MTR advertising.

We are proud to announce that after a competitive tender process, we have successfully secured the contract to operate the exclusive advertising concession for MTR's East Rail Line, Tuen Ma Line, Light Rail, and Bus services. The contract spans 10 years, with an initial term of 5 years, commencing on January 1, 2024. The tender win marks a significant milestone achievement for Bravo Media, as it provides a unique opportunity for us to establish a stronger foothold in Hong Kong's dynamic and vibrant advertising market.

With the massive success of creating multiple innovative bus advertising formats last year, we subsequently led the competitors to imitate us. We were proud that our superior positioning was achieved with maximised dimensions, powerful visuals, comprehensive routing coverage, and client support. An enhanced version of Top Wide was presented as Top Wide Max, especially for those agile clients looking to elicit their products and addressed clearance tagline at first glance.

A distinguished media mix format Mega Panorama, the flawless extension from Grand Panorama to Mega Rear. It predominates and attracts your end-customers perceptual stimulation with a competitive budget. It is always our priority to consider the most significant benefit for you, assisting your campaign by spending a limited amount in a way to achieve optimum performance.

Bravo Media has been honoured with the “Most Outstanding Transport Advertising Services” of the year 2022 award. We are grateful that CORPHUB’s elite team chose us as one of the awarded enterprises, which is strong proof of recognition of our contribution to the industry in our first year of operations.

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CORPHUB founded the Hong Kong Most Outstanding Awards to foster professionals pursuing excellence in their field and create an inspirational place for leaders to showcase their talent and continue their stories.

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CORPHUB video interview of Bravo Media Managing Director:

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‍View the talk

On 12 January, a unique "The Bright Side" bus parade was held to celebrate COLLAR's first anniversary and the promotion of the new Rickshaw Sightseeing Bus H1 route. The event was hugely successful and attracted many enthusiastic fans, making it an incredibly memorable experience.

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With COLLAR Limited Edition Rickshaw Tour Package was unveiled, with thematic advertisements on every corner of the bus and a COLLAR member broadcasting the announcement of stops. It makes the journey more enjoyable.

Since the launch of Bravo Media Limited, the response to the new brand has been overwhelmingly positive. Our initial efforts to disrupt the Out-of-Home Media industry and provide unique and innovative media approaches garnered significant attention from the press.

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This first year of operation has been inspiring. Not only have we launched our new advertising venture, but we also overcame multiple challenges by setting up a new standard of media advertising in Hong Kong. We are grateful our efforts have been recognised by our clients and media agencies, empowering us to introduce innovative and disruptive ideas to the market.