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HSBC - Digital Impact Zone & Header Board
To promote new banking services and the latest offers, HSBC has advertised Digital Impact Zone and Poster on Wall at Lo Wu station, as well as the Header Board Sticker with Digital Portrait Extension at Lok Ma Chau station. These prime locations extensively capture the cross-boundary local northbound passengers and Chinese travelers, maximizing the exposure of HSBC’s campaign.
SALON de PRO – Digital Portrait Network (Dynamic Content)
Vote for your favourite hair colour! SALON de PRO has launched a special voting campaign. The participants were invited to cast their votes and answer a simple question for a chance to win their product. This innovative campaign also applies dynamic content to deliver live updates on the voting results through the digital portrait network.
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